Breakdown of September Apple Event


Lucas Punneo

Yukon student watches the Apple September Event on his Mac during Apple TV+’s shoutout.

Apple Event: September 2021

Apple is a titan in the technology and entertainment businesses. Nearly 71% of students use at least one Apple device in their day-to-day life from a poll of Yukon students. Every year Apple showcases its new devices for the world to see. In years past Steve Jobs presented new feats of innovation, but as time has passed, Tim Cook, the present CEO of Apple is in charge of the event.

Cook starts by talking about Apple TV+’s recent success and critical acclaim. With over 130 wins and over 500 nominations in less than two years. He went on to praise Ted Lasso and The Morning Show, and other Apple TV+ shows returning this September.

“We’re so proud this year that Apple TV+ has 35 Primetime Emmy Nominations,” Cook said.

Next is the new and improved iPad and its versatility features. The iPad’s new A13 Bionic chip makes it three times faster than the best-selling Chromebook. Alongside a 12MP Ultra-Wide camera and introducing center stage. The new iPad updates also come with a new iOS for the iPad. iOS 15 allows iPads to use widgets and customize your home screen.
“With the power of A13 bionic a new 12MP Ultra Wide front camera, with center stage, True Tone, and the versatility of iOS 15 this is a giant upgrade to our most popular iPad,” Senior manager of iPad product design Melody Kuna said.

Now the showcase displays the practicality of the mini and its new update. The iPad mini now has a new design with rounded corners and comes in four new colors. The screen size has increased to 8.3 inches and with a new liquid retina display, all without increasing the total size from the last mini. Taking inspiration from the iPad air the mini will have a touch id sensor on top. The new iPad mini also offers 5G with 3.5 gigabits per second peak downloading speed. The new mini also comes with 12MP cameras and works with center stage, and with a stereo speaker system in landscape mode.

Next in the Apple lineup is the Apple watch series seven, with a new fall detection mode and biking stop detection to better your workout experience. Along with more advanced and accurate calories tracking. The biggest screen to date has 50% more screen area than the Apple Watch Series 3 while being 40% thinner borders than the series 6 without changing the overall size of the watch.

Now for the main event, the iPhone 13. Every user who uses Apple products uses an iPhone according to a poll of YHS students. The iPhone 13 has a flat edge design and a ceramic shield front glass, tougher than any glass before. Coming in five colors, Pink, Blue, Midnight, Starlight, and Red. The front-facing camera and face id sensors are even smaller allowing for more screen space. The screen also has a new Super Retina XDR display making the screen up to 28% brighter and gives a more immersive experience. The iPhone 13 and 13 mini both come with Apple’s most advanced dual back camera system. Also coming to the new iPhone lineup is a cinematic mode. Just start recording and the focus will stay on the subject even when moving. When the subject transitions focus to something else the camera will follow his gaze making very interesting camera shots. Now the most important thing on an iPhone is battery life. What is everything else for if your phone is always depleted? So the iPhone 13 has two and a half hours more than the iPhone 12 giving you all-day battery life, and the mini has an extra hour and a half. Now onto the price, the mini starts at $699, and the base model of the 13 starts at $799.

Finally the iPhone 13 Pro. The pro comes in four colors, Deep Graphite, Gorgeous Gold, Beautiful Silver, and new Sierra Blue. The iPhone 13 Pro and Pro Max offer everything the base 13 model does with stronger cameras and a better editing interface for photos. For more information go to Apple’s Official Announcement.